The Employee Experience – Chapter 5 – The Brand Contract
Listen as co-author of the book, The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results, Matthew Wride, discusses chapter 5, “The Brand Contract.”
Listen to Matthew Wride, co-author of the book, as he discusses Chapter 5 titled, “The Brand Contract.” As one of the three contracts existing in the employee/employer relationship, Wride discusses how the company’s employee brand helps attract or repel new employees. Chapter 5 of the book goes into detail on what makes up the Brand Contract, what it does for an organization, and how the Brand Contract affects the Employee Experience.
Listen to the previous Employee Experience episode: An Intentional Framework, Chapter 4
Listen to the next Employee Experience episode: The Transanctional Contract, Chapter 6
